Ana Siu

Ana Siu was a 2017 Professional Fellow from Latin America with ICFJ.

Country: Nicaragua

Organization and Position: I'm currently working on digital advertising strategies for different brands at Boombit Studio. I'm also doing inbound marketing and creating specialized content offers, as well as running the company’s blog.

Favorite digital tool and why: My favorite digital tool is Wordpress, because it allows you to personalize your web design without prior knowledge of web programming and it also lets you optimize your content. It’s a very accessible and easy to use tool that allows you to achieve complex goals in the digital world.

Project Proposal: Create a new digital media organization that brings a fresh approach to topics not typically covered in a young oriented manner, such as gender, public policy and lifestyle.

Proudest Professional Accomplishment: My proudest professional accomplishment was being able to get into the advertising world coming from a journalism background, and being capable to stand out in the field with only 2 years of experience. Because of this, I have traveled to different countries and learned from talented professionals in the field, which caused me to win my first advertising prize.