Darling  Molina Alvarez

Darling Molina Alvarez was a 2017 Professional Fellow from Latin America with ICFJ.

Country: Nicaragua

Organization and Position: Digital Communications Officer at Casa Pellas Group: I am in charge of the coordination and planning of digital media strategy for brands of the group and proper execution of digital marketing campaigns online and on social media channels.

Favorite digital tool and why: Facebook. Has no rival to engage, and it gives us the power of segmentation and delivers hard data for digital marketing.

Project Proposal: Create an online community on Facebook and Youtube, this will be a space to promote good practices of digital communication for social change, spread digital culture and citizenship, because we can all can be agents of change with one click at a time, from a human rights perspective and with gender equity.

Proudest Professional Accomplishment: I’m proud to be part of one the best places to work in Nicaragua and in the region, Grupo Casa Pellas. And very happy to be awarded as the most innovative collaborator in 2015 and 2016 for providing ideas to improve business.