Whitney Foard Small, Regional Director of Communications for Asia Pacific and Africa of Ford Motor Co., and Tatt Chen, Senior Vice President of Penn Schoen Berland, Asia, were special guest speakers in Professor Lee Miller's Data Mining class on April 9.
Small and Chen, whose firm does consulting work for Ford, talked about how they measure the impact of public relations campaigns and the attitudes of key groups of potential customers.
"Measuring PR can be done," Small said.