News

Market Research Experts Explain Real-World Data Mining

Whitney Foard Small, Regional Director of Communications for Asia Pacific and Africa of Ford Motor Co., and Tatt Chen, Senior Vice President of Penn Schoen Berland, Asia, were special guest speakers in Professor Lee Miller's Data Mining class on April 9.

Small and Chen, whose firm does consulting work for Ford, talked about how they measure the impact of public relations campaigns and the attitudes of key groups of potential customers.

"Measuring PR can be done," Small said.

Business Editor Says Social Media are Westernizing China

Zhang Hong, deputy editor-in-chief of the Economic Observer, told students in Advanced Business Writing how the weekly newspaper uses social media in news gathering and distribution. He visited Professor James Breiner's class on March 29.

The newspaper, with print distribution of about 100,000, gets about 10-15 percent of its web traffic from Weibo, the Chinese equivalent of Twitter, Zhang said.

Indiana, Tsinghua students do data mining on food

Lars Willnat, professor of journalism at Indiana University, brought 17 students to visit the campus and Professor Lee Miller's data mining class on March 12.

Miller started the session started with a presentation on some of the top restaurant chains operating in China. Students then did a a data-mining exercise in the form of speed dating, in which they each interviewed 10 of their peers from the other country about their food preferences and eating habits.

After two minutes, they moved to interview the next person.

China’s Business Journalism Education Program to Expand at Tsinghua University

Knight Foundation support helps increase student body, deepen curriculum

WASHINGTON – The International Center for Journalists is expanding its pioneering Global Business Journalism Program at Tsinghua University in Beijing.

A $125,000 grant from the John S. and James L. Knight Foundation, the nation’s leading journalism funder, will help the center expand the program’s student body, deepen its curriculum and create new partnerships.

GBJ Student Publishes Article on Mandatory Military Training for University Students

What started out as an assignment in a feature writing course for the Global Business Journalism program at Tsinghua University evolved into a major feature on the website of Foreign Policy magazine.

Eric Fish, a second-year student in the master's program co-sponsored by ICFJ, became interested in the annual ritual of several weeks of military training that most university freshmen in China have to undergo. It involves marching, physical training and patriotic education.

China Journalism School Graduates New Class of Business-Savvy Students

At the ceremony, 33 students received their Masters' Degrees in Global Business Journalism and 16 students received certificates. Graduates and their guests were treated to addresses by Dean Shi Anbin and Professor Hang Min of the School of Communications, in addition to Bank of America's Claire Huang, Bloomberg's Bruce Grant and ICFJ's Joyce Barnathan.