I recently sat in on a conversation with communication officers from research institutions and one of them expressed fears that the information they were continually providing the public gave people "head pain."
No, not a headache, because that is curable, but "head pain." The point she was making and which I have tried to put across over the years to numerous communication officers from academia, research institutions, United Nations organizations and the private sector is that they must be able to simplify (and this does not mean dumb down) their message.
The communicators bemoaned the