Some journalists are taking initiative to reorient the industry toward what they believe will be a more prosperous future – by centering audiences first and foremost.
Newsrooms today already have taken steps to prioritize the audiences they serve, noted Raghu. “Ten, 12 years ago, there was this very, very different atmosphere where journalists would write for journalists,” she said. Capitalizing on this momentum will be key. “[The journalism industry now] is automatically and very organically turning to being user-centric.”