La publicidad en móviles: poca pero prometedora

By: James Breiner | 10/25/2010

Saqué la calculadora para revisar algunas cifras recientes y verifiqué que la publicidad en móviles ha captado menos de la mitad del 1% del total publicitario en EE.UU.

Sin embargo, los $500 millones USD de publicidad en móviles 2010 doblará el total del año anterior, según dice Bloomberg Business Week.

El ritmo del crecimiento y no el total de dinero es lo importante en este momento.

Tienen razón los que dicen que el futuro de la web queda en los aparatos móviles como smartphones y tabletas como el iPad.

Por eso, la noticia de que Apple está por superar al monstruo de publicidad digital, Google, en esta categoría llamó la atención. El gráfico de IDC ilustra la situación actual.

Parece que el dominio de Google está en peligro por el iPad, cuyo ritmo de adopción ha sobrepasado el de cualquier aparato electrónico de la historia.

News Category

Blog Post

Topics

Media Innovation

Country/Region

Latin America / Caribbean

Latest News

ICFJ Knight Awards 2025: Nominate a Journalist You Admire

Each year, the International Center for Journalists honors outstanding colleagues with the ICFJ Knight International Journalism Award at our Tribute to Journalists. We are now seeking nominees whose pioneering coverage or media innovations have made an impact on the lives of people in their countries or regions.

ICFJ Voices: Hamna Iqbal Baig, on Covering Marginalized Communities

Hamna Iqbal Baig is a widely published freelance journalist and fact-checker who says she knew from a young age that journalism was her calling. She currently focuses on covering women, minorities and marginalized groups. Through two ICFJ programs, she enhanced her skills on data journalism and audience engagement and investigated the exploitation of sanitation workers in Karachi, Pakistan.

ICFJ Voices: Ojoma Akor, On Health Journalism

Nigerian journalist Ojoma Akor has received a variety of awards and fellowships throughout her career. Through an ICFJ program, she produced important work, including the first cross-border story in her portfolio. She credits the fellowship for deepening her understanding of malnutrition on the health beat.