Posta was a young podcast production company when selected for the Velocidad media business accelerator program. Even though the organization was founded in 2014, the team behind Posta had not even calculated the company’s first balance when selected for Velocidad in early 2020. Posta founders, Diego Dell’ Agostino and Luciano Banchero, suspected they had a stable startup with a business model that could be improved. They also recognized it would be a challenge to optimize that business model, especially from a financial point of view.